What you get
Service Setup
- Secure Database facility
- Import of any existing data
- Online admin area to add your data
- Associated Email Autoresponders
- 1000 FREE Customer Data Cards
- Advice on best practices to collect data
- Website Integration
- Email Template Design
- £395
Email Campaign Service
- Professionally designed email campaigns
- Advice on Campaign content
- Anti-Spam best practices
- We use our bespoke email marketing software
- Detailed reporting
- From £100 per campaign
In today's competitve market place, attracting new customers and holding on to existing customers is becoming harder and harder. IT4restaurants Email Marketing service helps you to approach this challenge in a new way that allows your restaurant stand out from the crowd.
Email Marketing is Essential for Restaurants
- 20% of customers make 80% of sales - Customer Loyalty is of prime importance for all small to medium sized restaurants. Email Marketing allows you to update and keep your restaurant in the minds customers in a very personal way. This allows maintaining and developing your repeat customer base.
- Understands its true worth - Unlike traditional marketing techniques, understand the rate of return of each Email Campaign with invaluable statistics on its performance.
- Customer Database - This is an opportunity to create your own database of your customers. Send out automatic reminders on key dates such as birthdays and anniversaries.
- Develop your brand - In today’s competitive market place, memorable brands are of high importance to all businesses. Email Marketing allows for professionally designed campaigns that deliver your brand directly to your customers inbox
- Effective Promotions - As well as news and updates, your campaigns can include special email only vouchers that customers can print off and redeem in your restaurant
- Cost effective - With a similar cost to advertising in your local press (cheaper in some cases) have graphic rich emails with room for much more detailed information, sent directly to your customers
The Process
1. Setup
We Setup your database and data collection procedures.
2. Strategy & Design
We discuss your Email Marketing strategy and design your Email Templates
3. Campaign Send
We create and Send your Email Marketing Campaigns on pre-determined dates.
4. Report & Analyse
We provide detailed reporting on your Email Marketing Campaign success.
Email Marketing Feature List
Your Own Database & Subscription Lists
- We provide you with your own secure and managed database area.
- Import you existing database or collect new customer data in your restaurant and add via your own online admin area
- Send us a spreadsheet of your customer data and we will update your database for you
- 1000 free customer data cards
- Custom registration form for customers on your website
- Double-Opt in mechanism to help avoid spam folders
- Automated emails for customer registration
Email Campaigns
- We will define your email marketing objectives, campaigns and dates
- Professionally designed Email Newsletters with your restaurant branding
- Latest techniques to avoid spam filters
- Include custom email only Voucher promotions for customers to print off and redeem in your restaurant
- Personalize your emails with first names, attention grabbing subject lines and more
- Include our "send-to-a-friend" feature with every email
- HTML and Text emails
- Automated Birthday and Anniversary campaigns (* £100 + VAT per annum)
- Let your customer manage their preferences at any time
Detailed Reporting
- How many emails were sent
- How many emails were received
- How many emails were opened
- How many did not reach their recipients (bounced)
- How many people clicked through to your website or promotion
- What was the most popular link
- How many people forwarded the email to their friends
- How many new subscription did you acquire
- How many people unsubscribed